Stand up and cheer for five West Chicago businesses that earned a unique distinction in the community. Dream in Color Yarn, Tastee Freez , Augustino’s Rock and Roll Deli, Extra Value Liquor, and Behind the Chair, are all winners of West Chicago’s Brilliance in Business Awards. Introduced this year as a means to communicate appreciation for outstanding achievement in five categories, these businesses have demonstrated commendable levels of effort on behalf of their objectives and those of greater benefit to the community.
- Small Business of the Year – Dream in Color Yarn has taken the market for quality hand-painted yarn by storm. The company has evolved from retailing to manufacturing and wholesale distribution through the development of an exciting new product line created through an innovative, breakthrough technique which speaks volumes about the ingenuity, determination and commitment to American manufacturing of co-owners Veronica Van and Nancy Leuer.
- Community Image Award – The West Chicago Tastee Freez has been an icon of old-fashioned fun and quality since it first opened in 1955. Through painstaking efforts to refurbish original architecture and signage while modernizing the kitchen and service area, Teresa and Jeff Riner have demonstrated exemplary support of the City’s revitalization efforts and contributed to the image of our historic downtown as a destination rich in heritage and local “flavor.”
- Green Initiatives Award – Cathy and Jerry Morelli’s switch to the use of corn-based products for disposable eating utensils and bio-degradable packaging materials for beverage service, as well as other menu items at Augustino’s Rock and Roll Deli, is evidence of the restaurant’s leadership in the eco-friendly dining experience and sets an example for other food service providers. Participation in worldwide public awareness campaigns further serves the green cause.
- Community Service Award – Active involvement with the West Chicago Lions Club, Rotary Club, Chamber of Commerce and Industry and School District 33’s Foundation for Educational Excellence epitomizes the corporate citizenship of John Churillo, owner of Extra-Value Liqour, who believes local business should give back to the community through service.
- Economic Development Award – Behind the Chair, a cutting-edge business serving the professional salon industry with original content, resources and education via website and printed publications, has transformed a vacant building and community eyesore into a magnificently creative space and credit to the neighborhood and the City. Residents Mary and Mark Gables’ vision, dedication and investment lovingly restored worthy elements of a 1939 roller rink and created a sleek, loft-style space perfectly suited for their business headquarters.
Special recognition will be held for the five winning businesses at the City Council meeting on Monday, November 16, 2009 and will feature a commemorative video highlighting their accomplishments.