The Anderson’s FreshGround Roasting blends quality and local focus
Celebrating the accomplishments of its business community has become a tradition for the City of West Chicago. Now in its fifth year, the Brilliance in Business Awards program honors successful business establishments within City limits in five chosen categories: Small Business of the Year, Green Initiatives, Community Service, Economic Development and Community Image. The City is proud to announce this year’s winner in the Small Business category is FreshGround Roasting.
FreshGround Roasting opened its doors in West Chicago at 100 Arbor Avenue two years ago. Owners Krista and Eric Andersen’s establishment of a roasting facility in the heart of the community has brought renewed energy and interest downtown. The business imports coffee beans from around the world by direct trade, working with a foundation that ensures that poor farmers in developing nations directly benefit from their sale. The roasting facility supplies coffee to cafes in Geneva, Elmhurst and Wayne, as well as enjoys steady online sales. It is a fine example of a quality niche business and one which embraces a global mission while maintaining a local community focus. From creative marketing strategies like conducting coffee classes and developing special blends of coffee for organizations, to exposure at area Farmers’ Markets in Kane and DuPage Counties, FreshGround Roasting is making a name for itself.